01
AI-powered Meta ads
Facebook & Instagram campaigns that put your programs in front of parents and athletes within driving distance — and turn clicks into trial bookings.
Sports academy marketing · USA & Canada
More athletes.Full rosters.Every season.
UpEdge Media is the growth partner built only for sports academies. AI-powered Meta & Google ads, scroll-stopping reels and high-converting websites that turn local parents and athletes into paying members.
Trusted by 50+ academies
from Victoria, BC to Staten Island, NY
50+Academies served
2.8×Average ROAS
250K+Parents & athletes reached
92%Client satisfaction
BW Hockey Victoria, BCSpartan Soccer Toronto, ONHBC Cricket Surrey, BCCFC Port Moody, BCMississauga OntarioBrampton OntarioOttawa OntarioStaten Island New YorkTexas USACalifornia USA
Where we've delivered
From Victoria to Staten Island.
Academies across Canada and the United States trust UpEdge to grow their programs — and the map keeps getting busier every season.
2Countries — Canada & USA
10+Markets with live results
50+Academies served
Why UpEdge
We only do one thing: grow sports academies.
Generic agencies market your academy like a dentist's office. We don't. UpEdge combines AI-powered marketing with deep sports-industry know-how to put your programs in front of the right parents and athletes in your area — and turn them into sign-ups.
- AI-powered automation & optimizationCampaigns that learn what works and push your budget toward the programs that need filling.
- Dedicated sports academy specialistsA team that speaks tryouts, camps, seasons and age groups — no hand-holding required.
- Content built for parents & athletesPersonalized creative that makes your academy the obvious choice in your neighbourhood.
The usual agency
- Works with every industry
- Stock photos & generic ads
- Reports likes and impressions
- Broad, one-size-fits-all targeting
- Slow replies, slow changes
UpEdge Media
- Sports academies only
- Reels & creatives made for your academy
- Focused on leads, trials & enrollments
- AI-optimized targeting for local families
- 24/7 support
What we do
Everything your academy needs to win online.
One team for ads, content, websites and search — all built around a single goal: more athletes walking through your doors.
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Reels & video editing
Scroll-stopping reels, coach stories and highlight edits — like the ones on this page.
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Websites that convert
Fast, mobile-first academy websites built to turn visitors into registrations.
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Local SEO
Show up first when parents search for an academy near them.
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Google Ads
Capture high-intent searches with smart search and display campaigns.
06
Creative & brand identity
AI-assisted UI/UX and brand design that makes your academy look as elite as your coaching.
Not sure where to start?
Book a 30-minute discovery call and we'll map out the fastest path to more sign-ups for your academy.
Book a discovery callCoach stories
Don't take our word for it. Take theirs.
Academy owners from Victoria to Toronto on what changed after partnering with UpEdge.
Case study · Spartan Soccer · Toronto, ON$600 in ad spend.
$600 in ad spend.
$8,000+ in revenue.
Coach Teo wanted more players for Spartan Soccer. Our AI-powered marketing turned a $600 ad budget into more than $8,000 in new revenue for the academy.
13×return on
ad spend
ad spend
Swipe for more stories
How it works
From first call to full rosters.
A simple onboarding — you focus on coaching, we handle the growth.
- STEP 01
Discovery
We learn your academy's goals, programs, ideal athletes and what makes you different.
- STEP 02
Connect
We plug into your ad accounts, website and booking tools so every lead is tracked.
- STEP 03
Strategy
A custom AI-powered marketing plan: offers, creatives, audiences and budget.
- STEP 04
Go live
Campaigns launch, leads start flowing, and we keep optimizing to lower your cost per sign-up.
Let's talkYour next season starts
Your next season starts
with one call.
Book a 30-minute discovery call or send us a DM on Instagram. We'll show you exactly how we'd bring more athletes into your academy.
- AI-powered solutions for smarter growth
- Analytics & insights you can act on
- Custom AI integration & automation
- 24/7 support